Aspen Dental
I joined Aspen Dental as an internal agency was being created and was tasked with a comprehensive brand refresh. My work with the brand took many forms including a unique icon system, national TV campaigns, event design and much much more.
Old logo (left) versus the revised logo (right).
Animation showing the new brand color palette and the ratios to use the colors in. Art direction by myself animation by Kyle Green.
New primary brand typeface Messina Sans
New secondary brand typeface Tiempos
Brand icon system
Select pages from the brand guideline website designed and built by myself with close help from Ryan Paule and Sue Winter on design and Nadine Ekrek on copy.
Recruitment social carousel
A video invitation box for the company’s 2021 Leadership retreat. The event commemorates the move to and purchase of a new building. Believe it or not there is an lcd screen on the inside cover of the box.
Detail of the illustration from the box. The “I” in “Chi” is the west facing view of the new building.
